British Columbia’s competitive advantage rests on social and ecological diversity unparalleled in the world. Our rich rainforests, teeming rivers and bountiful seas, combined with our well-educated workforce and unique blend of Indigenous and global cultures, differentiates us in the world.

The conservation economy is driven by the triple-bottom-line, where economic opportunity improves rather than degrades social and environmental conditions. Some people call it sustainability – we call it the conservation economy. This economic approach provides meaningful work and good livelihoods, supports vibrant communities and the recognition of Aboriginal rights and title, and conserves and restores the environment.