PR and communications have a bad rep, mainly because the tools of the trade can be used for the forces of both evil and good. I want to create an alternative business model where companies that are changing - or want to change - the way they're doing business for the better, based on values that I share and get behind, can get the same top-notch marketing and communications advice and support as the other guys. Let the good guys win.

Garden on the weekends, walk to work, recycle everything I can, educate my co-workers about how they can reduce their impact on the environment. Smile at strangers, spend time in green spaces and go back to the basics in life.
keep it simple, keep it green, and nudge others to make a change.

The goal of this year is living packaging-free from Earth Day 2010 to Earth Day 2011. I imagine there will be practical changes I make in this year that will last for a lifetime. Just as important to me, however, are the mental shifts I hope to see. First off, I am eager to see how this experiment affects my perspective on human rights issues – my perspective on poverty, my ideas about consumption, my view of exploitative extractive industries. Secondly, I am eager to see what mental shifts about my own life and community happen throught this process. Already, I can imagine I will be doing a lot more eating at home! I’m wondering how shifts like these will affect my sense of community and wellness.

As I decided to live packaging-free for a year, I started researching and am inspired to learn about the many fabulous people who have done some fantastic projects and research. I have a blog at unpackaged.wordpress.com

supporting projects and ideas that inspire society to value clean air and clean water

how can we work together collectively to reduce the amount of waste that businesses are generating?

George and Dick give a tax credit for buying a hybrid car. I don't understand why Canada doesn't offer the same thing, especially given that hybrids are proportionally more expensive here than in the States.