Make online businesses accountable for shady business practices

The number one rule of doing business online: Be careful.

A number of shady online retailers have been cropping up recently: They seem to exist with the sole purpose of confusing their customers.

I am weary of companies that use phrases like, "Free Trial," or, "Cancel Anytime!" Some people aren't. Would you believe that a lot of people don't bother to read the fine print?