to build my values-based public relations and communications business

PR and communications have a bad rep, mainly because the tools of the trade can be used for the forces of both evil and good. I want to create an alternative business model where companies that are changing - or want to change - the way they're doing business for the better, based on values that I share and get behind, can get the same top-notch marketing and communications advice and support as the other guys. Let the good guys win.