become a conscious consumer

I thought this was an amazing video. This man's work breathes life into rather flat (albeit compelling) raw data. worth the watch.

I've always liked his art - his way of expressing data in a visual way, that allows us to understand the magnitude of numbers that are otherwise unfathomable. He's also a wonderful speaker.  So real.  And clear.  Very inspired. Thanks for sharing. I love TED. Life is what you make it

here is his website. it is a wonderfully compelling visual commentary on the real world impact of our unconscious behaviours

Thank you Kate for posting this. This message is really for the world. I am happy to report that I work from home, hardly drive my car, have a big veggie patch and 3 composts. I recycle and proud to say that I am making a difference :)